The Grammy Award winning artiste made the announcement via social media on Monday.
The clothing line, called Rae Town Apparel, will pay homage to the artiste's Jamaican roots and will feature hats, T-shirts (men and women), hoodies and tank tops. Speaking about the inspiration behind the line, Shaggy recalls growing up in Rae Town and how the community influenced his love of music. and if anybody knows about dancehall music and the cultural music of Jamaica, Rae Town is where the sound system culture came from," he said.
If you buy any three of the same style, you get 10% off. In the warmer months, you'll find shorts, skirts summer dresses and crop tops.
Once upon a time the word "nudist" conjured up the image of an old ideologue who lived in a "nudist colony." Now a wide range of people enjoy being naked in an outdoor setting even though they don't consider themselves to be nudists.Shaggy also gave a lesson in Jamaican music "for those of you who don't know what a sound system is." "Local deejays or as we call them in Jamaica, selectors, they would put massive speaker boxes in the streets and people would keep dances outside in the streets and Rae Town was a place that was very popular and everybody would come down to Rae Town for these notorious street dances," he said."Me being in dancehall music and being so successful at bringing it to the mainstream, I found it only fitting to name our apparel company Rae Town." Items from the line are now on sale at Hollister offers California casual styles that are perfect for school clothing, assuming you don't wear a uniform.The looks are dubbed "southern California" in style, so think LA chic.
T-shirts, hoodies and tank tops start at US $30, while hats start at US $25.