The accounts of those who do not comply will be deleted.
While I commend POF for aiming to change their hook-up site perception, I am skeptical that this will shift their identity simply by shutting down the hook-up portion of the site.
One of theses features, Intimate Encounters (IE), was a subset of Plenty of Fish for those explicitly seeking sexual partners without having to shoulder the burden of a relationship.
To make a dating site work, the site must first have viable options for people to date.
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In the case of Intimate Encounters, Frind said, "There are 3.3 million people who use the site every day, of those there are only 6,041 single women looking for Intimate Encounters.