Perhaps most easily described as a kind of Canva for video, Mak explained Folktale is an app that “puts the power of a film director in your pocket”.
Anche a Modena la festa del Mak Pi 100, questo il nome che da decenni è il traguardo dei cadetto dell’esercito, diventa una sorta di esame di maturità dopo un biennio di studio tra materie militari, marce e contromarce, esercitazioni di roccia e lanci col paracadute ma soprattutto montagne di ore da passare sui libri.
“Those global brands don’t want to spend all that money on video content but they still have a brand message they really want to communicate,” Mak said.
Also looking to solve this problem for the bigger brands is Sydney startup Shootsta.
A number of new solutions emerging in this space have been created by production professionals who have seen the problem first hand and want to expand their reach to serve those who can’t afford traditional production services.
Among these professionals are husband and wife pair Sarah Mak and David Lloyd-Lewis, founders of studio The Story Boxes and new video creation app Folktale.